As you may have heard, the latest Forbes covercrowns Kylie Jenner, who is worth at least $900 million, as one of the richest self-made women in theUnited States. “At 21, she’s set to be the youngest-ever self-made billionaire,” a cover line reads.
The exponential growth of Kylie Cosmetics, as it isreported, is impressive. Forbes values KylieCosmetics at $800 million, less than three years after Jenner started the brand. (Theremaining $100 million to Jenner’s name comes from endorsements, TV payouts, and after-taxdividends from her company.)
But the Twitterverse has opinions on Forbes using the word “self-made” to describe someonewho had $250,000 laying around—money Jenner had earned from modeling gigs—to jump-starther business.
Self-made means having succeeded in life unaided.
Has Jenner built her company “unaided”? Of course not. She has benefitted enormously fromthe financial aid afforded to her by her family name. Jenner used her own money to start KylieCosmetics, but it was money she earned by virtue of the Kardashian name. For Jenner, marketing Kylie Cosmetics means hawking products on Instagram, where she has 110 millionfollowers.
Soon, when she’s worth a billion dollars, Jenner will be the youngest “self-made” billionaire barnone, beating out even Mark Zuckerberg, who earned the title at 23. And for that, we can tipour hats to her.